Our mission
To double the current collection of 2800 DVD titles in
the Rockridge Branch Library. We are fundraising to pay
for the DVDs @ $4 each. Our financial goal was
$13,000 - and we have reached it!
We are partnering with the Oakland Public
Library!
Oakland Public Library (OPL) has agreed to pay for all
of the cataloging and security cases - thanks, OPL! For
details on the our agreement, please look at our
FAQs page.
Top five reasons to donate to the Rockridge DVD
Project NOW:
- DVDs are FREE at the Library
- They are 3% of the library collections but 20% of the
circulation
- Project DVDs cost only $4.00 each to put on the
library shelves
- Project DVDs will DOUBLE the current collection of
2800
- Must be fully funded by October 31
We need your help - please donate!

Our Library
Rockridge is the only neighborhood in America to fund
and build its own library. The doors opened on August
3, 1996. Neighbors raised $3.5 million to build a
15,000 square foot library, which today houses 2
large community meeting rooms and approximately
91,000 books, CDs, DVDs, audio books, video games,
magazines and newspapers for patrons of all ages.
Rockridge residents continue their support for this
library by paying additional property taxes each
year.
The DVD Collection
There are 2800 DVDs in the current collection. We aim
to double the collection by adding 2800 DVDs rescued from a local video store,
Videot's, which went out of business last year. We
have a wonderful selection which includes silent,
pre-code Hollywood, film noir, animation, foreign,
documentary and both classic and recent American
films for all ages. See the titles on our DVDs page.
Why donate?
- Many local residents cannot afford premium cable or
Netflix. Especially for children, teens, and seniors
who fall into this category, the expansion of the
Library's collection is most welcome. Just like great
books, films are part of our cultural history and
should be available to everyone.
- Our community backs the project in both word and deed.
- Oakland Public library will pay for all the costs
of cataloging and security cases.
- DVDs bring people to the library. Currently 3% of
the collection, the DVDs account for 20% of annual
circulation.
- DVDs are a gateway to reading. Our librarians say
people come for the DVDs and stay for the books.
Bigger than Netflix!
Every day, public libraries in the U.S. loan out 2.1
million DVDs, slightly more than Netflix's 2 million
daily rentals, making films accessible to all members
of the community. The Rockridge Branch is one of the
busiest in the Oakland Library system, and serves
patrons both from the immediate neighborhood and from
outside it. Students from Oakland Technical High
School, Claremont Middle School and Chabot and
Peralta Elementary Schools use this library. And with
the Claremont Branch of the Berkeley Public Library,
located in Elmwood, closed for renovation and the
lease of the Piedmont Avenue Branch Library expiring
later this year, the Rockridge Branch is expected to
serve even more patrons from the cities of Oakland,
Berkeley and Piedmont.
Keeping the doors open
City of Oakland budget issues make one thing certain:
libraries will be impacted. Some will close and the
rest will have hours and staff cut back. When
deciding where to cut, two criteria are used: the
number of items circulating annually and the number
of patron visits. The DVD collection draws patrons to
the library and boosts circulation numbers. Doubling
the collection through the Rockridge DVD Project can
only increase both numbers.